Advertising Right Signways 5198 , Adjacent 1 Wharton Road, Winsford , CW7 3AA

the upgrade of existing 48 sheet adverts to support digital poster

Authority: Cheshire West and Chester
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Ellison H

Main issues, as the Inspector framed them

The effect of the proposal on the visual amenity of the area and public safety

What decided it

The conditions controlling illumination levels, preventing moving images and animation, and limiting the frequency of display changes would ensure the digital advertisements do not cause significant distraction to drivers or harm visual amenity.

Plan policies cited: Policy DM 3, Policy DM 17, Policy STRAT 10, Policy CH 6

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