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Planning appeal decision

Allowed11 April 20223286547

Advertising Right Signways 5198 , Adjacent 1 Wharton Road, Winsford , CW7 3AA

Planning appeal 3286547 at Advertising Right Signways 5198 , Adjacent 1 Wharton Road, Winsford , CW7 3AA (Cheshire West and Chester) was allowed on 11 April 2022 by Inspector Ellison H, by written representations. The main issue, as the Inspector framed it: The effect of the proposal on the visual amenity of the area and public safety.

the upgrade of existing 48 sheet adverts to support digital poster

Authority
Cheshire West and Chester
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Ellison H
Postcode
CW7 3AA

Main issues, as the Inspector framed them

  • The effect of the proposal on the visual amenity of the area and public safety

What decided it

The conditions controlling illumination levels, preventing moving images and animation, and limiting the frequency of display changes would ensure the digital advertisements do not cause significant distraction to drivers or harm visual amenity.

What the Inspector cited

Development plan policies
Policy DM 3Policy DM 17Policy STRAT 10Policy CH 6

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The authority’s record since 2016 · every decision in 2022

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.