Lidl Great Britain Ltd, Masbrough Street, ROTHERHAM, S60 1EX

two illuminated wall-mounted billboard signs

Authority: Rotherham Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Ellis D

Main issues, as the Inspector framed them

The effect of the proposed advertisements on highway safety

What decided it

The illuminated advertisements would distract drivers at the busy College Road Roundabout where full concentration is required, thereby causing harm to highway safety.

Framework references: 136

Plan policies cited: Policy SP60

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