Planning appeal decision
Land at West End House, 108 Brielle Way, Sheerness, ME12 1LN
Planning appeal 3288497 at Land at West End House, 108 Brielle Way, Sheerness, ME12 1LN (Swale Borough Council) was allowed on 16 February 2023 by Inspector Shearing C, by written representations. The main issue, as the Inspector framed it: Whether condition 9 meets the tests of reasonableness and necessity, and the effects of its variation or removal on public safety.
Installation of 1no. 48-sheet (6m x 3m) digital advertising display and removal of 2no. 48-sheet (6m x 3m) advertising displays
- Authority
- Swale Borough Council
- Appeal type
- advert · Advertisement Appeal
- Procedure
- Written Representations
- Development
- advertisement · Minor retail and services
- Inspector
- Shearing C
- Postcode
- ME12 1LN
Main issues, as the Inspector framed them
- Whether condition 9 meets the tests of reasonableness and necessity, and the effects of its variation or removal on public safety
What decided it
The absence of firm evidence that the advertisement would be likely to cause harm to public safety at the end of the 5-year period, combined with the lack of specific and relevant planning reasons to support the removal requirement beyond the automatic regulatory expiry.
The decision letter
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With an account
What an account adds to this decision


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The authority’s record since 2016 · every decision in 2023
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- Allowed8 April 20253358304Playtime Amusements, The Promenade, Leysdown-On-Sea, Sheerness, ME12 4QB
- Allowed4 July 20243337906Land at Wises Lane, Borden, Kent, ME10 1GD
The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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