®Planning appeal decision
Burberry Ltd, 21-23 New Bond Street, LONDON, W1S 2RE
display of two non-illuminated adverts on the building wrap measuring 14.89m x 30.46m on the New Bond Street frontage and 14.89m x 29.06m on the Conduit Street frontage for a temporary period from the 1 January 2022 until 1 July 2023
- Authority
- City of Westminster Council
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Jordan A
Main issues, as the Inspector framed them
- The effect of the proposal on the amenity of the area, and in particular, whether the proposed advertisement would preserve or enhance the character or appearance of the Mayfair Conservation Area and preserve the historic interest of 153 to 157 New Bond Street
What decided it
The scale, height and prominence of the proposed advertisements would appear as overly large and discordant features that would cause significant harm to the visual amenity of the Mayfair Conservation Area and the setting of the adjacent listed building.
Plan policies cited: Policy 38, Policy 39, Policy 43(G)
The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.