Burberry Ltd, 21-23 New Bond Street, London, W1S 2RE

Planning appeal 3289705 at Burberry Ltd, 21-23 New Bond Street, London, W1S 2RE (City of Westminster Council) was dismissed on 12 July 2022 by Inspector Jordan A, by written representations. The main issue, as the Inspector framed it: The effect of the proposal on the amenity of the area, and in particular, whether the proposed advertisement would preserve or enhance the character or appearance of the Mayfair Conservation Area and preserve the historic interest of 153 to 157 New Bond Street.

display of two non-illuminated adverts on the building wrap measuring 14.89m x 30.46m on the New Bond Street frontage and 14.89m x 29.06m on the Conduit Street frontage for a temporary period from the 1 January 2022 until 1 July 2023

Authority: City of Westminster Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Jordan A
Postcode: W1S 2RE

Main issues, as the Inspector framed them

The effect of the proposal on the amenity of the area, and in particular, whether the proposed advertisement would preserve or enhance the character or appearance of the Mayfair Conservation Area and preserve the historic interest of 153 to 157 New Bond Street

What decided it

The scale, height and prominence of the proposed advertisements would appear as overly large and discordant features that would cause significant harm to the visual amenity of the Mayfair Conservation Area and the setting of the adjacent listed building.

What the Inspector cited

Development plan policies: Policy 38Policy 39Policy 43(G)

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.