3 Berkeley Street, London, W1J 8NE

the display of non-illuminated 8m (height) by 25m (wide) advertisement display affixed to the scaffolding set within a 1:1 façade replication building wrap for a period of 18 months

Authority: City of Westminster Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Webb M

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the amenity of the area

What decided it

The proposed advertisement would appear as an obtrusive and distracting feature that would unacceptably harm the visual amenity of the conservation area and disrupt the harmonious built form that is distinctive to the character and appearance of the locality.

Plan policies cited: Policy 38, Policy 39, Policy 40, Policy 43

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