Land opposite Aldi Superstore, Whittlesey Road, Peterborough, PE2 8EZ

a freestanding internally illuminated 48-sheet D-Poster display

Authority: Peterborough City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Eggleton P

Main issues, as the Inspector framed them

The effect on amenity with particular regard to its appearance within the street scene and its impact on the residents of the neighbouring residential properties

What decided it

The proposed advertisement would be unacceptably dominant and overly prominent in the street scene, substantially more prominent than existing adverts in the area, and would detract from the character and appearance of the locality.

Plan policies cited: Policy LP16

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