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Dismissed11 April 20223290778

567-569 Fulham Rd, Fulham, London, SW6 1ES

Planning appeal 3290778 at 567-569 Fulham Rd, Fulham, London, SW6 1ES (London Borough of Hammersmith and Fulham) was dismissed on 11 April 2022 by Inspector Long M, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on the visual amenity of the area and on public safety.

a temporary decorative shroud comprising a 1:1 image of the building façade with an inset advertising area measuring 5.2 metres x 6.8 metres

Authority
London Borough of Hammersmith and Fulham
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Long M
Postcode
SW6 1ES

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement on the visual amenity of the area and on public safety

What decided it

The proposal's overly dominant and discordant design of the advertising inset would harm the visual amenity of the Walham Green Conservation Area, contrary to Policies DC9 and DC8 of the Local Plan.

What the Inspector cited

Development plan policies
Policy DC9Policy DC8Policy T6Key Principle TR28

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The authority’s record since 2016 · every decision in 2022

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.