960 , Rochdale Road, Manchester, M9 7EP

installation of two advertisement displays to support digital posters

Authority: Manchester City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Senior H

Main issues, as the Inspector framed them

The effect of the advertisement on the amenity of the area with particular regard to visual and residential amenity

What decided it

The digital LED illumination with intermittent changing displays would result in unacceptable harm to visual amenity and residential amenity, introducing an incongruous and oppressive feature in the street scene contrary to development plan policies on character.

Plan policies cited: EN1, SP1, DM1, DC15.1, DC15.2

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