105 Birmingham Street, STOURBRIDGE, DY8 1JG

the installation of a freestanding internally illuminated 48-sheet D-Poster display

Authority: Dudley Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Coombes A

Main issues, as the Inspector framed them

the effect of the proposed development on the amenity of the area
public safety, with particular regard to highway safety

What decided it

The proposed advertisement would cause unacceptable harm to both the amenity of the area through its incongruous and obtrusive appearance and to highway safety through driver distraction near a junction with a recorded accident history.

Framework references: 67

Plan policies cited: Policy D12

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