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Allowed13 July 20223291971

Merry Hill Retail Park, Brierley Hil, Merry Hill, DY5 1SY

Planning appeal 3291971 at Merry Hill Retail Park, Brierley Hil, Merry Hill, DY5 1SY (Dudley Metropolitan Borough Council) was allowed on 13 July 2022 by Inspector Sibley G, by written representations. The main issue, as the Inspector framed it: the effect of the proposed advertisement on visual amenity.

1 No internally illuminated totem sign

Authority
Dudley Metropolitan Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Sibley G
Postcode
DY5 1SY

Main issues, as the Inspector framed them

  • the effect of the proposed advertisement on visual amenity

What decided it

The proposed totem sign would not harm visual amenity given its appropriate scale and appearance within the retail park setting, and conditions would control luminance and prevent flashing lighting.

What the Inspector cited

Development plan policies
Policy D12 of the Dudley Borough Development Strategy

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.