Merry Hill Retail Park, Brierley Hil, Merry Hill, DY5 1SY

1 No internally illuminated totem sign

Authority: Dudley Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Sibley G

Main issues, as the Inspector framed them

the effect of the proposed advertisement on visual amenity

What decided it

The proposed totem sign would not harm visual amenity given its appropriate scale and appearance within the retail park setting, and conditions would control luminance and prevent flashing lighting.

Plan policies cited: Policy D12 of the Dudley Borough Development Strategy

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