Planning appeal decision
28A, Leicester Square, London, WC2H 7LE
Planning appeal 3292300 at 28A, Leicester Square, London, WC2H 7LE (City of Westminster Council) was allowed on 23 June 2022 by Inspector McGlone A, by written representations. The main issue, as the Inspector framed it: Appeal A: the effect of the adverts on the amenity of the appeal building and the surrounding area, including the effect on the character or appearance of the Leicester Square Conservation Area.
shopfront alterations
- Authority
- City of Westminster Council
- Appeal type
- advert · Advertisement Appeal
- Procedure
- Written Representations
- Development
- retail · Other minor developments
- Inspector
- McGlone A
- Postcode
- WC2H 7LE
Main issues, as the Inspector framed them
- Appeal A: the effect of the adverts on the amenity of the appeal building and the surrounding area, including the effect on the character or appearance of the Leicester Square Conservation Area
- Appeal B: the effect of the shop front on the appearance of the appeal building and whether it would preserve or enhance the character or appearance of the Leicester Square Conservation Area
What decided it
The proposals preserve the character and appearance of the Leicester Square Conservation Area and do not harm amenity, in accordance with the development plan and NPPF.
What the Inspector cited
- Development plan policies
- Policy 38Policy 39Policy 40Policy 43(G)
- National Planning Policy Framework
- Paragraph 12Paragraph 16
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
Town Planner Pro holds this letter. The Appeals plan opens it and every other letter we hold, all of them searchable, with the main issues and what decided each case picked out. We do not show letters on the free site because they carry people’s names and addresses.
With an account
What an account adds to this decision


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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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