Planning appeal decision
Land on West Side of Stone Road, Hanford, Stoke on Trent, ST4 8NS
Planning appeal 3293455 at Land on West Side of Stone Road, Hanford, Stoke on Trent, ST4 8NS (Stoke-on-Trent City Council) was allowed on 17 May 2022 by Inspector Allan J, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisements on the visual amenity of the area.
the replacement of 3no existing illuminated 48-sheet advertisement displays with 2no illuminated 48-sheet digital advertisement displays
- Authority
- Stoke-on-Trent City Council
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Allan J
- Postcode
- ST4 8NS
Main issues, as the Inspector framed them
- The effect of the proposed advertisements on the visual amenity of the area
What decided it
The proposed displays would not appear poorly sited or designed within the street scene and would not harm visual amenity of the area, subject to conditions controlling illumination.
What the Inspector cited
- National Planning Policy Framework
- Paragraph 136
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
Town Planner Pro holds this letter. The Appeals plan opens it and every other letter we hold, all of them searchable, with the main issues and what decided each case picked out. We do not show letters on the free site because they carry people’s names and addresses.
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What an account adds to this decision


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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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