4-8 VICTORIA ST, LONDON, SW1H 0NE

temporary decorative scaffold shroud screen printed onto pvc comprising a 1:1 coloured image of the building facade with an inset advertising and information area measuring 20 metres wide x 8 metres high during scaffolding and building operations

Authority: City of Westminster Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Witherley S

Main issues, as the Inspector framed them

The effect on the visual amenity of the locality which includes the nearby Conservation Areas, and nearby listed buildings

What decided it

The proposed advertisement would appear as an overly dominant, juxtaposed and incongruous feature within the streetscape, negatively affecting visual amenity and the setting of nearby heritage assets in an area with limited commercial signage.

Plan policies cited: Policy 38, Policy 39, Policy 43

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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What an account adds

Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
Then the development plan position, the housing land supply as an Inspector last accepted it, and every appeal decided around the site with its letter.
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