20 John Prince's Street, LONDON, W1G 0BJ

the display of an externally illuminated integrated LED screen, flush within the Portland Stone, with matching Portland Stone trim, measuring 2.8m X 5.8m and 2.8m X 4.5m at first floor level on the corner of Oxford Street and Holles Street

Authority: City of Westminster Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Young D

Main issues, as the Inspector framed them

The effect of the advertisements on the visual amenity of the surrounding area

What decided it

The screens would not harm visual amenity as they would sit flush within existing apertures, add visual interest to the building, and their prominence is consistent with the highly commercialised nature of Oxford Street.

Plan policies cited: Policy 43 of The City Plan (2019-2040)

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