Saji's Restaurant, 569 Sunderland Road, Gateshead, NE10 0AR

the upgrade of existing advert to support a digital poster

Authority: Gateshead Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Hartley D

Main issues, as the Inspector framed them

The effect of the proposal on the amenity of the area including the appeal property itself, which is a non-designated heritage asset, and the living conditions of the occupiers of Nos 4, 4A, 6, 7, 8 & 9 Clayton Terrace in respect of light pollution and disturbance

What decided it

The proposal would cause unacceptable harm to the character and appearance of the area and to the non-designated heritage asset through its disproportionate scale, dominant positioning, and introduction of changing digital imagery not prevalent in the immediate locality.

Framework references: 136, 203

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- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
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