Planning appeal decision
7 Berwick Street, London, W1F 0PJ
Planning appeal 3296874 at 7 Berwick Street, London, W1F 0PJ (City of Westminster Council) was dismissed on 22 August 2022 by Inspector Humphries A, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement shroud on amenity, having regard to the host property and the street scene, and the character and appearance of the Soho Conservation Area.
a temporary decorative scaffold shroud screen advertisement for a period of 6 months during works with an inset advertising area measuring 6.5m x 5m
- Authority
- City of Westminster Council
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Humphries A
- Postcode
- W1F 0PJ
Main issues, as the Inspector framed them
- The effect of the proposed advertisement shroud on amenity, having regard to the host property and the street scene, and the character and appearance of the Soho Conservation Area
What decided it
The proposed advertisement would be visually dominant and intrusive within the Soho Conservation Area street scene, causing unacceptable harm to visual amenity and the character and appearance of the conservation area that cannot be mitigated by the temporary nature of the consent or the façade replica design.
What the Inspector cited
- Development plan policies
- Policy 38Policy 39Policy 43(G)City Plan 2019 - 2040 (2021)Policy 1The Soho Neighbourhood Plan (2021)
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
Town Planner Pro holds this letter. The Appeals plan opens it and every other letter we hold, all of them searchable, with the main issues and what decided each case picked out. We do not show letters on the free site because they carry people’s names and addresses.
With an account
What an account adds to this decision


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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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