Goals Soccer Centre, Green Street Green Road, DARTFORD, DA1 1QE

described on the application form as ‘Installation of freestanding illuminated 48-sheet D-Poster - illumination to comply with Institute of Lighting Professionals' PLG05 (see planning statement) - Frequency of images to be no greater than once every ten seconds - No moving images, video or flashing lights to be displayed

Authority: Dartford Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Simpson L

Main issues, as the Inspector framed them

The effect of the proposal on amenity

What decided it

The substantial scale of the freestanding advertisement would be incongruous and completely dominate the street scene, causing unacceptable harm to visual amenity that cannot be sufficiently mitigated by conditions.

Plan policies cited: Policy DP2

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