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Dismissed29 November 20223297234

Goals Soccer Centre, Green Street Green Road, Dartford, DA1 1QE

Planning appeal 3297234 at Goals Soccer Centre, Green Street Green Road, Dartford, DA1 1QE (Dartford Borough Council) was dismissed on 29 November 2022 by Inspector Simpson L, by written representations. The main issue, as the Inspector framed it: The effect of the proposal on amenity.

described on the application form as ‘Installation of freestanding illuminated 48-sheet D-Poster - illumination to comply with Institute of Lighting Professionals' PLG05 (see planning statement) - Frequency of images to be no greater than once every ten seconds - No moving images, video or flashing lights to be displayed

Authority
Dartford Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Simpson L
Postcode
DA1 1QE

Main issues, as the Inspector framed them

  • The effect of the proposal on amenity

What decided it

The substantial scale of the freestanding advertisement would be incongruous and completely dominate the street scene, causing unacceptable harm to visual amenity that cannot be sufficiently mitigated by conditions.

What the Inspector cited

Development plan policies
Policy DP2

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.