Planning appeal decision
2 Alma Road, Millfield, Peterborough, PE1 3AW
Planning appeal 3297681 at 2 Alma Road, Millfield, Peterborough, PE1 3AW (Peterborough City Council) was dismissed on 21 July 2022 by Inspector Reed D, by written representations. The main issue, as the Inspector framed it: The effect of the advertisement on the amenity of the area.
a digital display screen
- Authority
- Peterborough City Council
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Reed D
- Postcode
- PE1 3AW
Main issues, as the Inspector framed them
- The effect of the advertisement on the amenity of the area
What decided it
The size, prominence and regularly changing nature of the digital display would cause significant harm to the amenity of the area contrary to the advertisement regulations test.
What the Inspector cited
- Development plan policies
- Policy LP16
- National Planning Policy Framework
- Paragraph 136
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
Town Planner Pro holds this letter. The Appeals plan opens it and every other letter we hold, all of them searchable, with the main issues and what decided each case picked out. We do not show letters on the free site because they carry people’s names and addresses.
With an account
What an account adds to this decision


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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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