91 High Street, BRIERLEY HILL, DY5 3AU

upgrade of existing advert to support digital poster

Authority: Dudley Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Sibley G

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the amenity of the area and whether the proposal would preserve or enhance the character or appearance of Brierley Hill High Street Conservation Area
The effect of the proposed advertisement upon public safety

What decided it

The imposition of conditions limiting illumination intensity and controlling display changes ensured the digital advertisement would not dominate the Conservation Area's appearance or compromise highway or pedestrian safety compared to the existing situation.

Plan policies cited: Policy D12, Policy S9

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