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Planning appeal decision

Allowed12 July 20223298099

91 High Street, Brierley Hill, DY5 3AU

Planning appeal 3298099 at 91 High Street, Brierley Hill, DY5 3AU (Dudley Metropolitan Borough Council) was allowed on 12 July 2022 by Inspector Sibley G, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on the amenity of the area and whether the proposal would preserve or enhance the character or appearance of Brierley Hill High Street Conservation Area.

upgrade of existing advert to support digital poster

Authority
Dudley Metropolitan Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Sibley G
Postcode
DY5 3AU

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement on the amenity of the area and whether the proposal would preserve or enhance the character or appearance of Brierley Hill High Street Conservation Area
  • The effect of the proposed advertisement upon public safety

What decided it

The imposition of conditions limiting illumination intensity and controlling display changes ensured the digital advertisement would not dominate the Conservation Area's appearance or compromise highway or pedestrian safety compared to the existing situation.

What the Inspector cited

Development plan policies
Policy D12Policy S9

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.