Land at Festival Leisure Park, North side of Rigby Road (facing Seasiders Way), (facing Seasiders Way), Blackpool, FY1 5EP

the display of 2 freestanding 3m x 6m internally illuminated LED digital advertisement boards

Authority: Blackpool Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Hockenhull H

Main issues, as the Inspector framed them

The effect of the proposal on the visual amenity of the surrounding area, including the setting of the Grade I listed Blackpool Tower

What decided it

The harm to visual amenity and the setting of the Grade I listed Blackpool Tower, caused by the prominence of the illuminated display boards breaking the skyline and competing with the Tower in strategic views, outweighed the claimed benefits of additional advertising signage.

Framework references: 196

Plan policies cited: Policy CS22, Policy CS7, Policy CS8, Policy LQ1, Policy LQ7, Policy LQ9, Policy LQ13

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