ALL SOULS CHURCH, ALL SOULS PLACE, LONDON, W1B 3DA

temporary decorative scaffold shroud screen advertisement comprising a 1:1 image of the church façade with an inset area for advertising and information measuring 16m x 5m

Authority: City of Westminster Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Ashworth S

Main issues, as the Inspector framed them

The effect of the proposal on the visual amenity of the area, having particular regard to whether or not it would preserve or enhance the character or appearance of the Harley Street Conservation Area

What decided it

The size, scale and location of the advertisement would be a dominant and overbearing feature that would fail to preserve the character or appearance of the Harley Street Conservation Area, and this harm to amenity outweighs any benefits.

Framework references: 136

Plan policies cited: Policy 38, Policy 39, Policy 43(G)

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