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Planning appeal decision

Allowed6 October 20223300188

24 Chester Rd, Whitby, Ellesmere Port, CH65 6RU

Planning appeal 3300188 at 24 Chester Rd, Whitby, Ellesmere Port, CH65 6RU (Cheshire West and Chester) was allowed on 6 October 2022 by Inspector Ellison H, by written representations. The main issue, as the Inspector framed it: The effect of the proposal on the visual amenity of the area and public safety.

the erection and display of a wall-mounted 48-sheet sized digital LED advertising unit

Authority
Cheshire West and Chester
Appeal type
advert · Advertisement Appeal
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Ellison H
Postcode
CH65 6RU

Main issues, as the Inspector framed them

  • The effect of the proposal on the visual amenity of the area and public safety

What decided it

The proposal would not result in unacceptable harm to visual amenity or public safety, being compatible with the commercial character of the street scene and posing no distraction to drivers at the adjacent junction.

What the Inspector cited

Development plan policies
Policy DM17Policy DM3Policy STRAT10
National Planning Policy Framework
Paragraph 136

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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More decisions in Cheshire West and Chester

The authority’s record since 2016 · every decision in 2022

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  5. Allowed12 July 20243336389
    57 Bridge Street Row East , Chester, CH1 1NW

The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.