24 CHESTER RD, WHITBY, ELLESMERE PORT, CH65 6RU

the erection and display of a wall-mounted 48-sheet sized digital LED advertising unit

Authority: Cheshire West and Chester
Appeal type: advert · Advertisement Appeal
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Ellison H

Main issues, as the Inspector framed them

The effect of the proposal on the visual amenity of the area and public safety

What decided it

The proposal would not result in unacceptable harm to visual amenity or public safety, being compatible with the commercial character of the street scene and posing no distraction to drivers at the adjacent junction.

Framework references: 136

Plan policies cited: Policy DM17, Policy DM3, Policy STRAT10

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