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Planning appeal decision

Dismissed22 August 20223300360

First Floor, 164-166 VAUXHALL BRIDGE ROAD , LONDON, SW1V 2RA

for a temporary decorative scaffold shroud screen advertisement comprising a 1:1 image of the building façade with an inset area for advertising and information measuring 10.8 metres x 6.6 metres

Authority
City of Westminster Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Humphries A

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement shroud on amenity, with regard to the host property and the surrounding area and the character and appearance of the Vincent Square Conservation Area and the setting of the Lillington and Longmoore Gardens Conservation Area

What decided it

The proposed advertisement would cause unacceptable harm to visual amenity and the character and appearance of the Vincent Square Conservation Area and the setting of the Lillington and Longmoore Gardens Conservation Area, being visually intrusive and discordant with the prevailing character of the host property and street scene.

Plan policies cited: Policy 38, Policy 39, Policy 43

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every other appeal around it, with the full reasoning summary, the letter held on file, and the case law it applies.