Balm Road, C/O Midland Road, Leeds, LS10 2QP

replacement of existing 1no. externally illuminated 48 sheet advertisement billboard with 1no. sheet digital LED advertisement display

Authority: Leeds City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Spataru A

Main issues, as the Inspector framed them

The effect of the proposal on public safety

What decided it

The static nature of the proposed digital LED display with instantaneous transitions between advertisements, combined with local traffic control measures and the absence of evidence of highway danger, meant the proposal would not result in unacceptable public safety effects.

Framework references: 136

Plan policies cited: Policy GP5 of the Leeds Unitary Development Plan Review 2006, Leeds Core Strategy 2014, Advertising Design Guide Supplementary Planning Document 2006

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