270-272 Smithdown Road, Wavertree, LIVERPOOL, L15 5AH

LED Outdoor Digital Sign

Authority: Liverpool City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Not Applicable
Inspector: Morgan R

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the visual amenity of the area

What decided it

The proposed digital display would introduce a highly modern, commercial feature that would be overly prominent and out of place in both the commercial and adjacent residential settings, causing unacceptable harm to visual amenity.

Plan policies cited: Policy UD9, Policy SP3, Policy SP1

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
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