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Dismissed13 March 20233303623

270-272 Smithdown Road, Wavertree, Liverpool, L15 5AH

Planning appeal 3303623 at 270-272 Smithdown Road, Wavertree, Liverpool, L15 5AH (Liverpool City Council) was dismissed on 13 March 2023 by Inspector Morgan R, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on the visual amenity of the area.

LED Outdoor Digital Sign

Authority
Liverpool City Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Not Applicable
Inspector
Morgan R
Postcode
L15 5AH

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement on the visual amenity of the area

What decided it

The proposed digital display would introduce a highly modern, commercial feature that would be overly prominent and out of place in both the commercial and adjacent residential settings, causing unacceptable harm to visual amenity.

What the Inspector cited

Development plan policies
Policy UD9Policy SP3Policy SP1

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.