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Planning appeal decision

Allowed21 December 20223303906

Land at 105 Birmingham Street, Stourbridge, DY8 1JG

Planning appeal 3303906 at Land at 105 Birmingham Street, Stourbridge, DY8 1JG (Dudley Metropolitan Borough Council) was allowed on 21 December 2022 by Inspector Townend K, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on the amenity of the area.

originally described as a single illuminated 48-sheet digital poster display

Authority
Dudley Metropolitan Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Townend K
Postcode
DY8 1JG

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement on the amenity of the area

What decided it

The advertisement would be positioned within an existing commercial context with appropriate backdrop and screening, and conditions restricting illumination and hours of operation would prevent harm to visual amenity.

What the Inspector cited

Development plan policies
Policy D12 of the Dudley Borough Development Strategy 2017Policy ENV2 of the Black Country Core Strategy 2011Policy ENV3 of the Black Country Core Strategy 2011

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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