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Planning appeal decision

Allowed21 December 20223303906

Land at 105 Birmingham Street, STOURBRIDGE, DY8 1JG

originally described as a single illuminated 48-sheet digital poster display

Authority
Dudley Metropolitan Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Townend K

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement on the amenity of the area

What decided it

The advertisement would be positioned within an existing commercial context with appropriate backdrop and screening, and conditions restricting illumination and hours of operation would prevent harm to visual amenity.

Plan policies cited: Policy D12 of the Dudley Borough Development Strategy 2017, Policy ENV2 of the Black Country Core Strategy 2011, Policy ENV3 of the Black Country Core Strategy 2011

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every other appeal around it, with the full reasoning summary, the letter held on file, and the case law it applies.