164-166 Vauxhall Bridge Rd , London, SW1V 2RA

Planning appeal 3305473 at 164-166 Vauxhall Bridge Rd , London, SW1V 2RA (City of Westminster Council) was dismissed on 2 November 2022 by Inspector Simpson L, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement shroud on amenity, with regard to the effect on the host building and the surrounding area, including the character and appearance of the Vincent Square Conservation Area and the effect on the setting of the Lillington and Longmoore Gardens Conservation Area.

described on the application form as ‘temporary decorative scaffold shroud advert printed onto PVC and comprising a 1;1 image of the building facade with an inset area for advertising and information measuring 9.8 metres x 6.6 metres

Authority: City of Westminster Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Not Applicable
Inspector: Simpson L
Postcode: SW1V 2RA

Main issues, as the Inspector framed them

The effect of the proposed advertisement shroud on amenity, with regard to the effect on the host building and the surrounding area, including the character and appearance of the Vincent Square Conservation Area and the effect on the setting of the Lillington and Longmoore Gardens Conservation Area

What decided it

The proposed advertisement would introduce a large, prominent advertisement in a sensitive conservation area location that is at odds with the prevailing character of the upper storeys and would be visually harmful to the character and appearance of the Conservation Areas.

What the Inspector cited

Development plan policies: Policy 38Policy 39Policy 43

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.