164-166 VAUXHALL BRIDGE RD , LONDON, SW1V 2RA

described on the application form as ‘temporary decorative scaffold shroud advert printed onto PVC and comprising a 1;1 image of the building facade with an inset area for advertising and information measuring 9.8 metres x 6.6 metres

Authority: City of Westminster Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Not Applicable
Inspector: Simpson L

Main issues, as the Inspector framed them

The effect of the proposed advertisement shroud on amenity, with regard to the effect on the host building and the surrounding area, including the character and appearance of the Vincent Square Conservation Area and the effect on the setting of the Lillington and Longmoore Gardens Conservation Area

What decided it

The proposed advertisement would introduce a large, prominent advertisement in a sensitive conservation area location that is at odds with the prevailing character of the upper storeys and would be visually harmful to the character and appearance of the Conservation Areas.

Plan policies cited: Policy 38, Policy 39, Policy 43

Read the decision letter on the Inspectorate’s site

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Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
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Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
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