Embankment at Hollinwood Avenue, adjacent to Moston Station, Manchester, M40 0JB

48 sheet digital LED billboard to replace static back to back billboards on site, drawing and specification pack attached

Authority: Manchester City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Pattison B

Main issues, as the Inspector framed them

the effect on amenity, with particular regard to the character and appearance of the area

What decided it

The removal of the existing east-facing display results in a net reduction of advertisements on the site, and the digital display in the same location and dimensions as the existing west-facing display, combined with appropriate conditions controlling luminance and animation, would not harm amenity or the character and appearance of the area.

Plan policies cited: Policy EN1, Policy DM1, Policy SP1, Saved Policy E3.3, Saved Policy DC15.1, Saved Policy DC15.2

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