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Planning appeal decision

Allowed17 January 20233305606

Embankment at Hollinwood Avenue, Adjacent to Moston Station, Manchester, M40 0JB

Planning appeal 3305606 at Embankment at Hollinwood Avenue, Adjacent to Moston Station, Manchester, M40 0JB (Manchester City Council) was allowed on 17 January 2023 by Inspector Pattison B, by written representations. The main issue, as the Inspector framed it: the effect on amenity, with particular regard to the character and appearance of the area.

48 sheet digital LED billboard to replace static back to back billboards on site, drawing and specification pack attached

Authority
Manchester City Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Pattison B
Postcode
M40 0JB

Main issues, as the Inspector framed them

  • the effect on amenity, with particular regard to the character and appearance of the area

What decided it

The removal of the existing east-facing display results in a net reduction of advertisements on the site, and the digital display in the same location and dimensions as the existing west-facing display, combined with appropriate conditions controlling luminance and animation, would not harm amenity or the character and appearance of the area.

What the Inspector cited

Development plan policies
Policy EN1Policy DM1Policy SP1Saved Policy E3.3Saved Policy DC15.1Saved Policy DC15.2

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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More decisions in Manchester City Council

The authority’s record since 2016 · every decision in 2023

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  4. Dismissed26 August 20266008236
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  5. Dismissed13 July 20266009630
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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.