Land on the Corner of London Road and Altrincham Street , Manchester , M1 2PW

48 sheet LED digital billboard replacing 48 sheet static billboard

Authority: Manchester City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Underwood G

Main issues, as the Inspector framed them

The effect the advertisement would have on amenity, having regard to the grade II listed status of the Manchester South Junction and Altringham Railway Viaduct and the character and appearance of the Whitworth Street Conservation Area

What decided it

The more strident appearance of the proposed LED display would materially exacerbate the intrusive effect on the listed Viaduct and conservation area, neither preserving nor enhancing their character and appearance.

Framework references: 136, 56

Plan policies cited: Core Strategy Policy CC 9, Core Strategy Policy DM 1, Core Strategy Policy SP 1, Core Strategy Policy EN 1, Core Strategy Policy EN 3, UDP Policy DC15.1, UDP Policy DC15.2, UDP Policy DC18.1, UDP Policy DC19.1

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

What an account adds

Draw a red line around your site and the appraisal follows.

Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.

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