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Planning appeal decision

Notice upheld19 January 20233306324

Ground Floor, 47-49 Charing Cross Road, And First Floor, 45-49 Charing Cross Road, London, WC2H 0AN

Planning appeal 3306324 at Ground Floor, 47-49 Charing Cross Road, And First Floor, 45-49 Charing Cross Road, London, WC2H 0AN (City of Westminster Council) was dismissed on 19 January 2023 by Inspector Reed D, by written representations. The main issue, as the Inspector framed it: Whether the advertisement causes a substantial injury to the amenity of the locality and/or a danger to members of the public.

Display of 17 LED mesh screens behind first floor windows and three digital screens behind ground floor windows for a chicken restaurant

Authority
City of Westminster Council
Appeal type
other · Advert Discontinuance
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Reed D
Postcode
WC2H 0AN

Main issues, as the Inspector framed them

  • Whether the advertisement causes a substantial injury to the amenity of the locality and/or a danger to members of the public

What decided it

The bright, constantly changing illuminated displays at first floor level, without precedent in the immediate vicinity, cause a substantial injury to the amenity of the locality and pose a potential danger to members of the public, contrary to development plan policies requiring careful consideration of lighting, high quality design, and sensitive advertisement design.

What the Inspector cited

Development plan policies
London Plan 2021 Policy D8London Plan 2021 Policy HC1London Plan 2021 Policy T2Westminster City Plan 2021 Policy 33Westminster City Plan 2021 Policy 38Westminster City Plan 2021 Policy 39Westminster City Plan 2021 Policy 40Westminster City Plan 2021 Policy 43

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The authority’s record since 2016 · every decision in 2023

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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