Ground floor, 47-49 Charing Cross Road, and First Floor, 45-49 Charing Cross Road, London, WC2H 0AN

Authority: City of Westminster Council
Appeal type: other · Advert Discontinuance
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Reed D

Main issues, as the Inspector framed them

Whether the advertisement causes a substantial injury to the amenity of the locality and/or a danger to members of the public

What decided it

The bright, constantly changing illuminated displays at first floor level, without precedent in the immediate vicinity, cause a substantial injury to the amenity of the locality and pose a potential danger to members of the public, contrary to development plan policies requiring careful consideration of lighting, high quality design, and sensitive advertisement design.

Plan policies cited: London Plan 2021 Policy D8, London Plan 2021 Policy HC1, London Plan 2021 Policy T2, Westminster City Plan 2021 Policy 33, Westminster City Plan 2021 Policy 38, Westminster City Plan 2021 Policy 39, Westminster City Plan 2021 Policy 40, Westminster City Plan 2021 Policy 43

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

What an account adds

Draw a red line around your site and the appraisal follows.

Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.

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