Picton Road Railway Bridge (west Of Bridge), Liverpool, L15 1EA

to upgrade existing advertisement billboard to digital LED advertisement

Authority: Liverpool City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: English D

Main issues, as the Inspector framed them

The effect of the proposed advertisement on visual amenity
The effect of the proposed advertisement on highway safety

What decided it

The combination of harm to visual amenity through the introduction of uncharacteristic brightly illuminated changing imagery and harm to highway safety through driver distraction and confusion with traffic signals at a busy junction outweighed any potential benefits.

Plan policies cited: Policy UD1, Policy UD9

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