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Planning appeal decision

Dismissed18 April 20233307391

Picton Road Railway Bridge (West Of Bridge), Liverpool, L15 1EA

Planning appeal 3307391 at Picton Road Railway Bridge (West Of Bridge), Liverpool, L15 1EA (Liverpool City Council) was dismissed on 18 April 2023 by Inspector English D, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on visual amenity.

to upgrade existing advertisement billboard to digital LED advertisement

Authority
Liverpool City Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
English D
Postcode
L15 1EA

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement on visual amenity
  • The effect of the proposed advertisement on highway safety

What decided it

The combination of harm to visual amenity through the introduction of uncharacteristic brightly illuminated changing imagery and harm to highway safety through driver distraction and confusion with traffic signals at a busy junction outweighed any potential benefits.

What the Inspector cited

Development plan policies
Policy UD1Policy UD9

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.