Chase Car Care Centres Ltd, Smithfield Road, SHREWSBURY, SY1 1PW

installation of a 1 x 48 sheet gable mounted digital display unit measuring 6.2 m wide and 3.2 m high, and comprising pressed metal frame with sealed LED screen

Authority: Shropshire County Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Seddon M

Main issues, as the Inspector framed them

The effect of the proposed advertisement on amenity having regard to the character and appearance of the area and streetscene

What decided it

The proposed digital advertisement would appear out of character and fail to preserve or enhance the character and appearance of the Shrewsbury Conservation Area due to its size, location, and illuminated digital display.

Plan policies cited: MD2, MD13, CS6, CS17

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