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Allowed with Conditions3 April 20233309941

London Pavilion 1 Piccadilly Circus, Shaftesbury Avenue, London, W1J 0DA

Planning appeal 3309941 at London Pavilion 1 Piccadilly Circus, Shaftesbury Avenue, London, W1J 0DA (City of Westminster Council) was allowed on 3 April 2023 by Inspector Ellison H, by written representations. The main issue, as the Inspector framed it: The effect of the proposal on visual amenity.

scaffolding shrouds with 1:1 printed image of building and 2x inset illuminated advertising areas measuring 12.5m x 12.0m

Authority
City of Westminster Council
Appeal type
advert · Advertisement Appeal
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Ellison H
Postcode
W1J 0DA

Main issues, as the Inspector framed them

  • The effect of the proposal on visual amenity

What decided it

The temporary nature of the advertisements, the substantial 1:1 depiction of the host building remaining evident, and the site's relationship to the existing Piccadilly Lights commercial character meant the proposal would preserve heritage significance and not harm visual amenity.

What the Inspector cited

Development plan policies
Policy 38Policy 39Policy 43

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The authority’s record since 2016 · every decision in 2023

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.