Former Botanic Hotel Site, 231 Wavertree Road, Liverpool, L7 5LZ

the installation of advertising station and associated wildflower meadow garden (Revision of 20A/2381)

Authority: Liverpool City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: McGurk N

Main issues, as the Inspector framed them

The effect of the advertisement on visual amenity

What decided it

The proposed advertisement would appear as a large, tall and highly prominent illuminated sign that would jar severely with the area's domestic qualities and be incongruous with the residential character of this side of Wavertree Road.

Plan policies cited: Policy UD9

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