Unit 1 Chesterfield Road, Swallownest, Rotherham, S20 1DJ

the installation of 2no internally illuminated 48-sheet D-Poster (digital) displays.- Illumination to comply with Institute of Lighting Professionals' PLG05 (see planning statement) - Frequency of images to be no greater than once every ten seconds - No moving images, video or flashing lights to be displayed

Authority: Rotherham Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Hendley D

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the amenity of the area

What decided it

The proposed advertisement would have an unacceptable effect on the amenity of the area through its dominant, obtrusive and visually harmful design and siting, creating visual clutter and detracting from the softening effect of the existing landscaping strip.

Framework references: 136

Plan policies cited: SP32, SP60

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