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Planning appeal decision

Dismissed27 January 20233311433

Unit 1 Chesterfield Road, Swallownest, Rotherham, S20 1DJ

Planning appeal 3311433 at Unit 1 Chesterfield Road, Swallownest, Rotherham, S20 1DJ (Rotherham Metropolitan Borough Council) was dismissed on 27 January 2023 by Inspector Hendley D, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on the amenity of the area.

the installation of 2no internally illuminated 48-sheet D-Poster (digital) displays.- Illumination to comply with Institute of Lighting Professionals' PLG05 (see planning statement) - Frequency of images to be no greater than once every ten seconds - No moving images, video or flashing lights to be displayed

Authority
Rotherham Metropolitan Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Hendley D
Postcode
S20 1DJ

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement on the amenity of the area

What decided it

The proposed advertisement would have an unacceptable effect on the amenity of the area through its dominant, obtrusive and visually harmful design and siting, creating visual clutter and detracting from the softening effect of the existing landscaping strip.

What the Inspector cited

Development plan policies
SP32SP60
National Planning Policy Framework
Paragraph 136

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.