72 Rochdale Road, Manchester, M40 7PN

replacement of existing poster advertisement display with internally illuminated D-Poster

Authority: Manchester City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Marshall E

Main issues, as the Inspector framed them

The impact of the proposal upon the visual amenity, character, appearance and ongoing regeneration of the surrounding area and the street scene

What decided it

The proposal would improve visual amenity as a replacement for an existing poor-quality advertisement hoarding of comparable size, and unspecified future regeneration plans did not provide sufficient planning reason to refuse consent.

Framework references: 12, 16

Plan policies cited: Core Strategy Development Plan Document 2012 Policy DM1, Core Strategy Development Plan Document 2012 Policy SP1, Saved Unitary Development Plan for the City of Manchester 1995 Policy DC15.1, Saved Unitary Development Plan for the City of Manchester 1995 Policy DC15.2

Read the decision letter on the Inspectorate’s site

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What an account adds

Draw a red line around your site and the appraisal follows.

Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.

Then the development plan position, the housing land supply as an Inspector last accepted it, and every appeal decided around the site with its letter.

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