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Planning appeal decision

Allowed15 June 20233313213

SilverTime , 32 Gerrard Street, London, W1D 6JA

Planning appeal 3313213 at SilverTime , 32 Gerrard Street, London, W1D 6JA (City of Westminster Council) was allowed on 15 June 2023 by Inspector Guest H, by written representations. The main issue, as the Inspector framed it: The effect of the advertisements on the amenity of the area.

Display of various illuminated fascia signs and a projecting sign

Authority
City of Westminster Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Guest H
Postcode
W1D 6JA

Main issues, as the Inspector framed them

  • The effect of the advertisements on the amenity of the area

What decided it

The advertisements, particularly the projecting sign, integrate well with the host building and the vibrant character of Gerrard Street within the Chinatown Conservation Area, preserving rather than harming the area's significance and amenity.

What the Inspector cited

Development plan policies
Policy 43 Part GPolicy 38Policy 39

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The authority’s record since 2016 · every decision in 2023

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.