30-32 High Street, WHITCHURCH, SY13 1AU

to erect and display 1 no. externally illuminated fascia sign, 1 no. hanging sign, 1 no. LED digital screen located internally within store & glass manifestation

Authority: Shropshire County Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Wildgoose G

Main issues, as the Inspector framed them

The effect on amenity, including the character, appearance and significance of Whitchurch Conservation Area and the setting of nearby listed buildings

What decided it

The proposed advertisements are well-designed, assimilate appropriately with their surroundings, and do not harm the character, appearance and significance of the Conservation Area or the settings of nearby listed buildings.

Plan policies cited: CS6, CS17, MD2, MD13

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Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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