619 - 627 Rochdale Road, Manchester, M40 7XH

the removal of existing 1no. 48 sheet and 1no. 96 sheet advertising billboard and replacement of 1no. 48 sheet and 1no. 96 sheet digital

Authority: Manchester City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Colebourne S

Main issues, as the Inspector framed them

the effect of the proposed advertisement on amenity
the effect of the proposed advertisement on public safety

What decided it

The proposal would cause significant harm to both amenity through increased advertisement clutter and visual intrusion into a residential area, and to public safety through unacceptable driver distraction at a complex busy junction, with no material considerations outweighing this harm.

Plan policies cited: DC15.1, DC15.2, EC4, DM1

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