17-19 LEICESTER SQUARE, LONDON, WC2H 7LE

originally described as ‘The displays on the two approved advertising screens to be a combination of static poster advertising with limited movement

Authority: City of Westminster Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Russell M

Main issues, as the Inspector framed them

The effect of the proposal on the visual amenity of the area

What decided it

The introduction of animated moving content on the digital screens would be conspicuous and detract from the order and consistency of the street scene within the Leicester Square Conservation Area, contrary to the requirement to preserve or enhance the character and appearance of the designated heritage asset.

Framework references: 136

Plan policies cited: Policy 38, Policy 39, Policy 40, Policy 43

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