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Dismissed18 July 20233316719

17-19 Leicester Square, London, WC2H 7LE

Planning appeal 3316719 at 17-19 Leicester Square, London, WC2H 7LE (City of Westminster Council) was dismissed on 18 July 2023 by Inspector Russell M, by written representations. The main issue, as the Inspector framed it: The effect of the proposal on the visual amenity of the area.

originally described as ‘The displays on the two approved advertising screens to be a combination of static poster advertising with limited movement

Authority
City of Westminster Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Russell M
Postcode
WC2H 7LE

Main issues, as the Inspector framed them

  • The effect of the proposal on the visual amenity of the area

What decided it

The introduction of animated moving content on the digital screens would be conspicuous and detract from the order and consistency of the street scene within the Leicester Square Conservation Area, contrary to the requirement to preserve or enhance the character and appearance of the designated heritage asset.

What the Inspector cited

Development plan policies
Policy 38Policy 39Policy 40Policy 43
National Planning Policy Framework
Paragraph 136

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.