284-288 NORTH END ROAD, FULHAM, LONDON, SW6 1NH

a temporary decorative scaffold shroud advertisement (10.5 metres x 6.2 metres) set within a 1:1 image of the building façade

Authority: London Borough of Hammersmith and Fulham
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Long M

Main issues, as the Inspector framed them

The effect of the proposal on the visual amenity of the area

What decided it

The large size and prominence of the advertisement inset would harm visual amenity and impose harmfully upon the setting of the adjacent Grade II listed building, contrary to Policy DC9 and Key Principle AH2, with benefits of the 1:1 imagery insufficient to outweigh this harm.

Plan policies cited: Policy DC9, Key Principle AH2 of the SPD

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