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Dismissed10 November 20233316870

284-288 North End Road, Fulham, London, SW6 1NH

Planning appeal 3316870 at 284-288 North End Road, Fulham, London, SW6 1NH (London Borough of Hammersmith and Fulham) was dismissed on 10 November 2023 by Inspector Long M, by written representations. The main issue, as the Inspector framed it: The effect of the proposal on the visual amenity of the area.

a temporary decorative scaffold shroud advertisement (10.5 metres x 6.2 metres) set within a 1:1 image of the building façade

Authority
London Borough of Hammersmith and Fulham
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Long M
Postcode
SW6 1NH

Main issues, as the Inspector framed them

  • The effect of the proposal on the visual amenity of the area

What decided it

The large size and prominence of the advertisement inset would harm visual amenity and impose harmfully upon the setting of the adjacent Grade II listed building, contrary to Policy DC9 and Key Principle AH2, with benefits of the 1:1 imagery insufficient to outweigh this harm.

What the Inspector cited

Development plan policies
Policy DC9Key Principle AH2 of the SPD

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The authority’s record since 2016 · every decision in 2023

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.