Lidl Uk Gmbh, Bridge Street, Witham, CM8 1ZG

a Lidl Flagpole, detailing opening hours and facilities available inside the store

Authority: Braintree District Council
Appeal type: advert · Advertisement Appeal
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Pearce J

Main issues, as the Inspector framed them

The effect of the signage on the visual amenity of the area

What decided it

The sign's height, size, prominence and inappropriate materials cause disproportionate and detrimental harm to the visual appearance and character of the Witham Town Centre Conservation Area, outweighing any business necessity.

Plan policies cited: LPP47, LPP52, LPP53, LPP55, LPP57

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
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- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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