52, High Street, Halstead, CO9 2JB

the retention of 1no externally illuminated fascia sign

Authority: Braintree District Council
Appeal type: advert · Advertisement Appeal
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Bowden N

Main issues, as the Inspector framed them

The effect of the advertisement on amenity, having regard to its siting within the Halstead Town Centre Conservation Area and in proximity to nearby listed buildings

What decided it

The combination of the sign's colour, features and illumination levels make it overly strident and garish in the context of the historic conservation area setting with nearby listed buildings, thereby harming amenity contrary to the Regulations and development plan policies.

Plan policies cited: SP7, LPP47, LPP52, LPP53, LPP55, LPP56, LPP57

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Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
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- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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