COLEMANS BRIDGE INDUSTRIAL ESTATE , COLCHESTER ROAD , WITHAM , ESSEX , CM8 3UN

replacement of an existing 48-sheet advertisement display with an LED internally-illuminated 48-sheet advertisement display

Authority: Braintree District Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Bowyer J

Main issues, as the Inspector framed them

The effect of the proposal on public safety with particular regard to highway safety

What decided it

The frequent rotation of images at a frequency of once every 10 seconds would be likely to distract drivers' attention away from traffic signals at a busy junction, creating unacceptable harm to highway safety.

Plan policies cited: Policy LPP52

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