®Planning appeal decision
West Kensington Court, Edith Villas, London, W14 9AG
the temporary display of an externally illuminated shroud advertisement onto the proposed scaffold fronting both North End Road and Cromwell Road elevations measuring 7.6 metres (height) X 19.9 metres (width)
- Authority
- London Borough of Hammersmith and Fulham
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Callister V
Main issues, as the Inspector framed them
- The effect of the proposed advertisements on the character and appearance of the local area, with reference to the setting of a Conservation Area
- Public safety as it relates to road users
- The amenity of residential occupiers
What decided it
The substantial harm to public safety as it relates to highway safety and the substantial harm to the living conditions of residential occupiers, combined with moderate harm to the character and appearance of the local area and the setting of the Conservation Area, outweighed the private benefits of the proposal.
Plan policies cited: AH1, AH2, TR28, DC8, DC9, T6, HO11, T4, D3, HC1
The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.