®Planning appeal decision
West Kensington Court, Edith Villas, London, W14 9AG
Planning appeal 3317080 at West Kensington Court, Edith Villas, London, W14 9AG (London Borough of Hammersmith and Fulham) was allowed on 7 July 2023 by Inspector Callister V, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisements on the character and appearance of the local area, with reference to the setting of a Conservation Area.
the temporary display of an externally illuminated shroud advertisement onto the proposed scaffold fronting both North End Road and Cromwell Road elevations measuring 7.6 metres (height) X 19.9 metres (width)
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Callister V
- Postcode
- W14 9AG
Main issues, as the Inspector framed them
- The effect of the proposed advertisements on the character and appearance of the local area, with reference to the setting of a Conservation Area
- Public safety as it relates to road users
- The amenity of residential occupiers
What decided it
The substantial harm to public safety as it relates to highway safety and the substantial harm to the living conditions of residential occupiers, combined with moderate harm to the character and appearance of the local area and the setting of the Conservation Area, outweighed the private benefits of the proposal.
What the Inspector cited
- Development plan policies
- AH1AH2TR28DC8DC9T6HO11T4D3HC1
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
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With an account
What an account adds to this decision
More decisions in London Borough of Hammersmith and Fulham
The authority’s record since 2016 · every decision in 2023
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- Allowed4 August 2026600499784 North End Road, London, W14 9ES
The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.