The Sidings, Pullman House, Boundary Lane, Chester, CH4 8RD

the “Installation of an internally illuminated 48-sheet D-Poster (digital) display

Authority: Cheshire West and Chester
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Cleary D

Main issues, as the Inspector framed them

the effect of the advertisement on the amenity of the area
the effect of the advertisement on public safety

What decided it

The combination of the advertisement's scale, position, digital illumination and intermittently changing images would cause unacceptable harm to both visual amenity and public safety at a busy junction with pedestrian crossings.

Plan policies cited: Policy DM3, Policy DM17, Policy STRAT10

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