Land adjoining 34 Station Road, Ketley, Telford, TF1 5AQ

the display of 1no. internally illuminated digital advertisement display

Authority: Telford and Wrekin Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Plenty B

Main issues, as the Inspector framed them

The effect of the proposal on visual amenity

What decided it

The proposed advertisement would be a strident, obtrusive and dominant feature that would harm the visual amenity and character of the predominantly residential suburban area, and the benefits would not outweigh this identified harm.

Framework references: 130, 136

Plan policies cited: Policy EC10

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