Planning appeal decision
Land Adjoining 34 Station Road, Ketley, Telford, TF1 5AQ
Planning appeal 3318313 at Land Adjoining 34 Station Road, Ketley, Telford, TF1 5AQ (Telford and Wrekin Council) was dismissed on 11 August 2023 by Inspector Plenty B, by written representations. The main issue, as the Inspector framed it: The effect of the proposal on visual amenity.
the display of 1no. internally illuminated digital advertisement display
- Authority
- Telford and Wrekin Council
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Plenty B
- Postcode
- TF1 5AQ
Main issues, as the Inspector framed them
- The effect of the proposal on visual amenity
What decided it
The proposed advertisement would be a strident, obtrusive and dominant feature that would harm the visual amenity and character of the predominantly residential suburban area, and the benefits would not outweigh this identified harm.
What the Inspector cited
- Development plan policies
- Policy EC10
- National Planning Policy Framework
- Paragraph 130Paragraph 136
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
Town Planner Pro holds this letter. The Appeals plan opens it and every other letter we hold, all of them searchable, with the main issues and what decided each case picked out. We do not show letters on the free site because they carry people’s names and addresses.
With an account
What an account adds to this decision


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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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