Lower Bar Service Station, Lower Bar, Newport, Shropshire, TF10 7JA

the display of 1no. internally illuminated digital display

Authority: Telford and Wrekin Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Minor retail and services
Inspector: Plenty B

Main issues, as the Inspector framed them

The effect of the advertisement upon the visual amenity of the area

What decided it

The proposed advertisement would be a dominant, obtrusive and internally illuminated feature that would add to visual clutter and erode the pleasant historic streetscape adjacent to the conservation area and listed buildings, causing unacceptable harm to visual amenity.

Framework references: 141, 135

Plan policies cited: Policy SP2, Policy SP4, Policy EC10, Policy BE1, Policy BE4, Policy BE5

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