Planning appeal decision
Land A Great Homer Street, Skirving Street, Jennifer Avenue, Liverpool, L5 5AA
Planning appeal 3318368 at Land A Great Homer Street, Skirving Street, Jennifer Avenue, Liverpool, L5 5AA (Liverpool City Council) was dismissed on 6 July 2023 by Inspector McGlone A, by written representations. The main issue, as the Inspector framed it: The effect of the adverts on visual amenity.
3 x wall mounted billboard
- Authority
- Liverpool City Council
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- McGlone A
- Postcode
- L5 5AA
Main issues, as the Inspector framed them
- The effect of the adverts on visual amenity
What decided it
The billboards are wider than the approved scheme and their size and siting detract from the visual amenity of both elevations, particularly the vertical emphasis of the Jennifer Avenue elevation and the character of the Great Homer Street corridor.
What the Inspector cited
- Development plan policies
- Policy UD9
- National Planning Policy Framework
- Paragraph 136
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
Town Planner Pro holds this letter. The Appeals plan opens it and every other letter we hold, all of them searchable, with the main issues and what decided each case picked out. We do not show letters on the free site because they carry people’s names and addresses.
With an account
What an account adds to this decision


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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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