WEST END HOUSE, 91-92 DEAN ST, LONDON, W1D 3SY

a temporary decorative scaffold shroud printed onto pvc comprising a 1:1 image of the building facade with an inset area for advertising measuring 9.2m x 6.5m for a period of 18 months during scaffolding and building works

Authority: City of Westminster Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Praine N

Main issues, as the Inspector framed them

The effect of the advertisement on the amenity of the area, including the character and appearance of the Soho Conservation Area

What decided it

The inset advertisement would be a dominant and overbearing commercial feature harmful to the amenity of the Soho Conservation Area, and its temporary nature would not outweigh this harm.

Framework references: 136

Plan policies cited: Policy 38, Policy 39, Policy 43(G), Policy 1

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